Turn Your Facebook Profile Into a Lead Generation Machine

To help your general leads from Facebook, I’ll share with you the same system my team uses. Here’s how it works.

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How can you turn your Facebook profile into a lead generation machine? I have a multi-step system to share with you that will help you accomplish this.

 

Before I get to that, hopefully you’ve watched my previous videos where I articulated the “36 Touch” system. This system is designed to help you market to your database and your SOI in such a way that you get an annual return of 10% from that marketing. The difference with layering your Facebook marketing campaign on top of that system is this should supercharge the results you get from using the 36 Touch system. If you don’t have the 36 Touch system in place to begin with, though, the system I’m introducing to you today won’t work as well, so make sure you have the 36 Touch system in place.

 

Where did my system come from? I’ve been in the industry for about 14 years, and over the last five years my team has consistently sold over 100 homes annually from my Facebook marketing and database marketing. I’ve taken the method to our success and packaged it into a system other agents can use to accomplish the same results. In these years, I’ve gotten more than 30% of my business through this system.

 

Here are the four points of this system that break down into 10 steps:

 

  1. How to set up your Facebook profile to target the right people. I will teach you how to make friend lists that enable you to target the right message to the right market without oversaturating that market or delivering real estate content to people who aren’t interested.

 

  1. Content. A common mistake among real estate agents is posting about real estate with no real purpose or strategy. The key to good social media, and marketing in general, is to demonstrate your success, your validity, and your human element success stories that help people see why you’re the best agent for them. I’ll give you my content grid of all the different things you can put out there that showcase your validity and allow you to become a magnet for great clients. That’s one of the things I love about my system—I don’t even need to ask for business anymore. Our marketing, the 36 Touch system, and what we do on Facebook bring people in.

 

  1. Copywriting. This aspect ties into your content in that you want to have a purpose behind everything you do. One thing a lot of real estate agents miss is putting a specific call to action in every single message. A call to action is pretty simple—you just say something along the lines of “If you’re interested in this service, call me/text me/ direct message me, click here, etc.” You also want a hashtag and any other content about your business that you want to demonstrate consistently, which brings us to our next point.

 

  1. Building your brand. I think it’s very important that every real estate professional has a brand that’s distinct from their company. Building your brand takes a little work and some clarity on what you want that brand to be. You also want your brand to be consistent. Part of what I teach agents is to distinguish themselves as a brand—with your colors, logo, consistency, call to action, having a proper website and email address, etc. All of these things should tie together and communicate to potential buyers, sellers, and referral advocates that you are a skilled, experienced, professional real estate agent.

 

"Over the last five years, I’ve gotten more than 30% of my business through this system."

 

Also, keep in mind that this is an overview of my system. If you’re interested in learning more about it and how to implement it, I can give you a copy of a full guide I’ve written for it. I can also meet with you one-on-one and not only teach you this system, but also audit your social media profile to give you feedback on how to take what you’re doing now and elevate it to the next level.

 

If you have any questions, don’t hesitate to reach out to me. I’d love to speak with you.


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