Strong Relationships, Client Parties, Planning Events Strong Relationships, Client Parties, Planning Events

How to Plan Amazing Client Parties

A great way to build strong relationships with your clients and get more business is to hold client parties. But why does this work, and how can you plan yours to be successful?

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How can you plan amazing client parties that bring you referrals and repeat business?

On previous blogs, I’ve discussed the concept of the “36 Touch,” which is the design of having 36 purposeful and valuable touches to your database each year. Today, I’m going to talk about two of the touches you should be doing every year: client-centered events. There are a lot of agents who are intimidated by the idea of client parties or just aren’t sure where to begin, so I’ll show you why you should plan these events and how you can do it in a way that work will well and, more importantly, bring you more business.

The great thing about having a client party is that it gives you an opportunity to reach out to your database in an authentic, relationship-oriented way. Instead of the repeat messages asking for your database to refer you business, you’re offering something that’s relevant to them.

When you’re planning an event, I recommend a couple things. First, create a “save the date” reminder. Ideally, this will take the form of a video, to be sent electronically to clients. The actual invitation should be sent out via hard mail; there’s nothing like getting an actual invitation to a party in the mail. On top of that, the next time you call your database, remind them of the party and encourage them to invite others who would be interested in making a connection. Additionally, you can send out a text reminder to those who have said ‘yes’ or ‘maybe’ to your invitation, just before the event.

When it comes to the event itself, being face-to-face with your database is a really valuable time to solidify your relationship, make it even stronger, and reiterate that you’re great at what you do. These parties are a great time to ask for referrals in person. Start a dialogue so that they understand that you work by referral and that that’s what you’re looking for from them.

You can also take photos with and of clients to post to social media. To take it to the next level, brand your photos with your logo or a watermark and include a caption thanking your clients for coming.

"The great thing about having a client party is that it gives you an opportunity to reach out to your database in an authentic, relationship-oriented way. "
Normally, after every event, we reach out to everyone who came to say thank you. Even if only 20% of your database attends, I’d consider that a raving success. Everything that happened before, during, and after is building you up in the minds of your clients as an amazing professional that they won’t forget.

An important question to ask concerns the type of event that you should host. To answer that, it depends on your database. Knowing your database will help you determine which events would be most successful; if your database is variable, that’s a good case for doing multiple kinds of events to appeal to different people. For example, if your database is full of people with children, plan an event that would appeal to them, something family-friendly like renting out a theater for the release of a new movie. If they don’t have children, happy hours and dinners at the hottest new restaurants could be things that they’d be interested in.

No matter what you do, it’s important that you leverage those touches before, during, and after the event. In time, you’ll learn what works best for you.

I’ll be compiling a list of all my favorite event ideas, so if you would like to receive a copy of that, reach out to me, and I’ll provide it to you. I hope to hear from you soon!

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