Lead Generation Model, Business Planning Lead Generation Model, Business Planning
"It’s okay to do only one thing and do it well."One concept we talk about all the time at Keller Williams is who you are marketing to. Is it people you know or people you don’t know yet? There are different conversion rates and metrics necessary for both sides. In my experience and the experience of the most successful agents I know throughout the country, the foundation of their businesses are typically built on people they know, meaning people they’ve met and have some kind of relationship with. From there, you can build on a foundation of creating a referral and sphere of influence based business.